Built by Fans. Run by Journalists.
Sportify started in 2018 as a football blog run from a spare bedroom. Today, 2.5 million readers come every month for coverage that goes past the scoreline.
We Report the Whole Story
Most sports coverage stops at the final whistle. We don't. Behind every result is tactics, psychology, money, history, and politics. We dig into all of it, without filler and without the soft access journalism that turns sports media into PR.
Our writers cover 28 sports across six continents. Some are former athletes. Most are obsessive fans who decided to get paid to argue about sport. A few have genuinely strong opinions about darts. We do not apologise for this.
Six Years, Ten Million Stories
From a single WordPress site to the team and coverage we have today.
The Blog Begins
James Oti launched the site as a Sunday-league football column. The first article got 47 readers, 12 of whom were family.
First Hired Writer
The first paid writer joined to cover cricket. Traffic reached 50,000 monthly readers by year end.
Going Multiport
Coverage expanded to tennis, basketball, and Formula 1. The site ran through a global pandemic by publishing every single day — no days off.
Editorial Team Formed
A proper desk was built: editors, fact-checkers, and a data journalist. Reader complaints about errors dropped by 80%.
One Million Readers
Sportify crossed one million monthly readers in March 2022. We spent the afternoon celebrating, then published four articles.
Press Awards Win
Won Best Sports Blog at the International Press Awards. Also launched our newsletter, which now goes to 300,000 subscribers.
2.5 Million and Growing
Expanded to 28 sports, hired our 100th writer, and launched the Sportify podcast. Still owned independently, still no outside investors.
The People Behind the Coverage
120+ writers, editors, and data analysts spread across 30 countries. Most have worked in sports or lived near a stadium long enough to develop strong feelings about parking.
James Oti
James founded Sportify in 2018 after a decade writing match reports for regional newspapers. He covers football and has strong opinions about pressing systems.
Priya Sharma
Priya covered the IPL and Test cricket for seven years before joining Sportify. She has been inside more dressing rooms than she can count.
Marco Delgado
Marco grew up three miles from a Formula 1 circuit and has been writing about motor racing since he was 16. His F1 technical breakdowns are some of our most-read pieces.
Aisha Okafor
Former competitive judoka. Aisha transitioned into sports journalism and now covers boxing, MMA, wrestling, and judo for Sportify.
Want to write for us?
We look for people with strong opinions, good reporting instincts, and the ability to file on deadline. A formal journalism background is not required — good writing is.
The Rules We Actually Follow
Not a mission statement — just how we work.
Accuracy First
We check facts before we publish. When we get something wrong, we fix it publicly and promptly.
Editorial Independence
No advertiser, club, or federation tells us what to write. Our coverage doesn't change based on who's buying ads.
Readers, Not Traffic
We write for people who care about sport, not for search algorithms. If a story isn't worth reading, we don't publish it.
Fair Coverage
We apply the same scrutiny to every team, every athlete, and every governing body. Favourites are for pub arguments, not journalism.
What We've Built
Awards We've Won
We appreciate the recognition. We appreciate reader trust more.
Best Sports Blog
International Press Awards
Outstanding Sports Journalism
Digital Media Awards
Best New Sports Publication
Sport Journalism Association
Readers' Choice: Sports Media
Global Sports Media Survey